INTERACTIVE GAMES
VR SUMMER CRICKET SMASH// SYDNEY CRICKET GROUND
NRL DASH// NATIONAL RUGBY LEAGUE
VR SUMMER SMASH: The experience was built to be as accessible by using an actual bat as a controller. Whilst most VR activations tend to be individual pursuits, with the aid of the wireless VIVE Pro VR Headset, a green room and some truck-sized LED video screens, using mixed reality and displaying players on the giant screens for everyone to see.
NRL DASH: The beauty of the game was in its simplicity. With no controllers to use other than themselves, on- boarding fans to play took only moments ensuring that more people got to have a turn at each event. There were no complex skills or domain specific abilities required meaning that the game was accessible to a large portion of people of most ages. Young could play old, men could play women and all enjoy the game for simply what it was.
ROLES//
Ideation, Concept Development, Project Lead, Art Direction, Show Reel Edits
PIXELOCO AGENCY PROJECT