ART DIRECTOR
DISCIPLINARY
MULTI-
DESIGNER
CREATIVE LEADER
ACADEMIC TUTOR
This project was more than an exhibition — it was a cultural and design statement. It invited the world to reimagine the built environment through the lens of Indigenous knowledge, community, and Country.
Mungari is a powerful exhibition honouring a Dharawal fishing songline and the 254-year journey of the Gweagal Spears—ancestral fishing tools crafted in Gamay (Botany Bay) and taken by James Cook in 1770.
Uniquely Australian cultural phenomenon - the art of "chucking a sickie" to watch the Super Bowl. Building on the massive success of the 2024 campaign, this year's iteration required a sophisticated visual approach that could seamlessly blend corporate comedy with ESPN's premium sports brand identity across multiple platforms.
To create a fresh, modern website that enhances user engagement and optimises lead capture while ensuring ease of maintenance and updates.
Featuring a sleek design with a vibrant color palette and intuitive navigation, the site integrates seamlessly with HubSpot for efficient customer relationship management.
Now We Collide to develop a new, cohesive campaign tagline that encompasses ESPN’s diverse sports coverage, including both U.S. and local codes, highlighting ESPN’s commitment to delivering comprehensive sports entertainment.
Leveraging Obela's brand purpose of bringing the flavors of the world to life through fresh, wholesome dips and spreads, Now We Collide created a campaign strategy focused on tapping into hommus' versatility.
CEW annual Leadership Summit, now branded as ‘Agenda 2033’, acts as a catalyst to reaching a future where gender equality is reality.
Subway is intrinsically embedded in the ESPN FootyTips product. To expand on the successful partnership, ESPN are presenting a fully integrated marketing campaign which incorporates Subway stores into the creative concepts.
Sydney Roosters’ game day content, shaping a bold and immersive visual experience across IPTV, Superscreen, and LED platforms. From player profiles to uniform launches, try and goal celebrations, and crowd-fueled chants, each execution is crafted to heighten energy and deepen fan connection.
The goal of this project was to create a mascot that not only resonated with the Sydney Cricket Ground’s deep historical roots but also connected meaningfully with its diverse sporting fanbase. The brief called for a character that could bridge generations, making the SCG's legacy accessible and engaging—especially for younger audiences.
PROJECTS
SHOWREEL
-
On many projects, Sarah managed the entire lifecycle from taking the brief, through creative development, production and delivery - a complete skillset that is exceedingly rare in our industry.
Shayne Carter
Now We Collide - Creative Agency: Executive Producer & Client Service Manager -
Sarah brings thoughtfulness and sophisticated thinking to her design. Whether working across campaign design, website UX, branding or character work, she approaches each project with energy and bright ideas.
Naomi Young
Salesforce: Strategy Director -
Easy going and friendly, approachable and cheerful, I enjoyed the jobs I worked on with her.
Paul Bekarian
Freelance Motion Designer -
I highly recommend Sarah, she is an incredible creative thinker who is able to consider a brief and then clearly articulate a creative vision back to the client.
Karrie McClelland
ATC Marketing Strategy & Implementation -
Sarah possesses an innate focus and an unwavering drive to produce beautiful work that consistently exceeds client expectations.Beyond her technical skills, Sarah is well-organised, focused, and an excellent communicator.
Nathan Lyttleton
Pixeloco: CFO, CEO, Creative Director -
Sarah has been wonderful to work with - she's always got great ideas, has a versatile style and produces high quality work. On top of her creative skills, she's a delight to collaborate on projects with. She is open to feedback, always brings a sense of humour and makes every project a joy to work on.
Cynthia Crespo
Chief Executive Women: Brand | Marketing | Stakeholder Relations
-
As a creative herself she gave real world advice and guidance on how to enter the creative industry, which is something that really helped me in my final year of university. Her teaching methods are not only effective but also inspiring, encouraging critical thinking and a genuine passion for learning.
Abbey-Jane Camilleri
Student at Western Sydney University
