soco leisure club

CLIENT// southern comfort - southtrade

ACTIVATION//

To establish Southern Comfort as the Kings of Leisure, initially through the lens of golf, but with scope for future expansion…

Activation Concept includes: Lounge, Concierge, Pro, Cart

THE IDEA SHED AGENCY PROJECT

like it should be

CLIENT// magners - good drinks

CAMPAIGN//

Like it should be - Enables Magners to have an opinion and point of view.​ Flexible across a range of moments, occasions and topics.​ Authoritative and confident in our craft.​ Establishes Magners as the benchmark in the category.​ ‘Bill Murray’ tone is seamlessly integrated.

THE IDEA SHED AGENCY PROJECT

NEW SCHOOL
aussie bbq

CLIENT// impossible foods

CAMPAIGN//

Aussie Summer: People think that meat must come from animals and that eating less meat is about sacrificing one of our most culturally significant, favourite foods.​ But once they try Impossible for the first time, their minds are opened.​ Opened to possibilities where plants can look, feel and most importantly taste, like meat.  ​

THE IDEA SHED AGENCY PROJECT

PUNTERS PARADISE

CLIENT// tab

ACTIVATION//

Punter’s Paradise is a place of social contentment, a land of luxury race day experiences and betting fulfillment. Paradise is often described as a "higher place” but once you visit the Gold Coast, you’ll realise that it’s here with TAB at the Magic Millions.​

THE IDEA SHED AGENCY PROJECT