Spotify Unhinged AI
Sarah Coleman Sarah Coleman

Spotify Unhinged AI

Dr. Spoti serves as Spotify's resident AI therapist-mascot, analysing user behaviour patterns and delivering insights with personality, humour, and just enough concern to feel genuine.

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Hoyts Collectables
Sarah Coleman Sarah Coleman

Hoyts Collectables

Hoyts' collectible movie-themed popcorn boxes have become an unexpected social media sensation, with audiences sharing photos of their "interesting design choices." Rather than shy away from the quirky designs, this campaign embraces the humour and turns these conversation-starter collectibles into must-have cinema experiences.

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RSPCA That’s so FETCH!
Sarah Coleman Sarah Coleman

RSPCA That’s so FETCH!

Men experience a 2.8% success rate on dating apps, creating digital frustration from endless swiping with minimal outcomes. Meanwhile, RSPCA shelters face overcrowding while struggling adopters. Swipe right on unconditional love.

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