Hoyts Collectables

Hoyts Cinema
(not a real client or job)

When something becomes a meme, you don't fight it—you join the conversation. These collectible boxes aren't just containers; they're social, conversation starters, and memorable movie moments waiting to happen.

A 30-second cinema trailer that shows A-list celebrities surprising real moviegoers who already have the collectible boxes, creating magical "only at the movies" moments that audiences will want to experience themselves.

DUNE Epic, ominous music begins to play. An AUDIENCE MEMBER holds the sandworm popcorn box, which starts to vibrate and shake dramatically with the bass

TIMOTHY CHALAMET appears in the aisle

TIMOTHY: (deadpan, gesturing at the shaking box)
Well, I think you need to butter your popcorn. The worm...is literally moving, waiting for the spice.

He pauses, watching the box dance, sprinkles a little extra spice (he winks)

FANTASTIC 4 PEDRO PASCAL sneaks up behind an AUDIENCE MEMBER holding the Mr. Fantastic arm-wrapped popcorn box and gives them a surprise hug from behind, his arms mimicking the box's stretchy embrace

PEDRO: (warm, in their ear) Now THAT'S what I call reaching for more!

(He releases them and grins)

WOLVERINE HUGH JACKMAN storms down the aisle in partial Wolverine costume (claws extended), looking mock-furious

HUGH: (growling, to audience member with Wolverine head box) Reynolds did WHAT to my head?! I’ll be taking that…I’ll show you a mouth full of popcorn

He snatches the popcorn box. Audience member ducks as Hugh inhales the popcorn