sydney cricket and sports ground trust

summer smash

2019 Finalist ‘Best Membership Drive or Fan Engagement Campaign’  

Summer Smash is a first-person, virtual reality (VR) cricket game that gave fans the opportunity to face three overs as a batsmen on the SCG pitch.

The experience was built to be as accessible by using an actual bat as a controller. Whilst most VR activations tend to be individual pursuits, with the aid of the wireless VIVE Pro VR Headset, a green room and some truck-sized LED video screens, Pixeloco was able to take things up a notch using mixed reality and displaying players on the giant screens for everyone to see. Now friends, family and other fans from the crowd could cheer a new hero out on the virtual pitch.