new year, new kit

nrl sydney roosters / CASTORE

BRIEF//

Castore is here for one single reason - to make athletes better. Creating the highest quality sportswear in the world. Tested by elite athletes to ensure they excel at the highest level. 

A promotional video reveal to the partnership between Castore and the Sydney Roosters.

SOLUTION//

Aligning to both brands having ‘swag’ and ‘style’ the shoot needed to have a subtle edge. Shot in the iconic Royal Hall of Industries, giving us a warehouse mood it allowed us to create a dramatic interesting reveal with a playful touch. I was able to direct the players with ease and professionalism and with that produced natural performances along with a creative edit and a fun, hip audio it saw engagement on social and merchandise sales to increase.

ROLE//

End-to-End Creation, Ideation, Concept Development, Story Boarding, Shoot Director, Editing