STADIUM CLUB

CLIENT// SYDNEY CRICKET AND SPORTS GROUND TRUST (SCSGT)

BRIEF//

Stadium Club is an exclusive gym and fitness centre and is a sub-unit of the Sydney Cricket Ground. Gold and Platinum SCG members and their families have access to the club.

The gym caters to people of all ages and offers rehabilitation, group fitness, a child minding service. It’s in a bright beautiful location situated in the heart of Allianz Stadium and SCG.

SOLUTION//

The brand needed to be able to do two things amplify the members experience with interesting signage as well as selling as one of the elite gyms in Sydney with a sophisticated brand. The logo created resembles its place within Allianz Stadium by alluding to the iconic roofline.

ROLE//

Team Collaboration: Branding, Posters, Signage, Wayfinding and Internal content collateral for Digital screens