australian walking company

did you mean three capes?

BRIEF//

Create a campaign to get people to draw people to travel down, down under to Tasmania on a luxury escape walk of the Three Capes Track

SOLUTION//

In a world where no one could travel, lockdowns and working from home. Everyone was looking for a change of scenery. Throughout popular transport and shopping areas in Sydney we played off the idea that people were web searching for an escape and it would correct to ‘Did you mean Three Capes Track, Tasmania’. Simple, elegant photographs that lure you in to the place.

ROLE//

Ideation, Concept Development, Design Illustrations, Project Lead