FOR THE FANS
CLIENT// ESPN AUSTRALIA
Now We Collide to develop a new, cohesive campaign tagline that encompasses ESPN’s diverse sports coverage, including both U.S. and local codes, highlighting ESPN’s commitment to delivering comprehensive sports entertainment.
The tagline should be energetic and passionate, inclusive, confident and authoritative, engaging and lean into ESPN’s youth audience (new generation of sports fans).
The campaign tagline will be used to roll out the beginning of ESPN’s respective sports seasons (NFL, NBL/WNBL and NBA)
The central idea is centered on prioritising fans in the sports experience, capturing the heart of their passion -
sport is for the fans.
We follow a guideline that pairs every players reaction with a corresponding fan moment that captures a similar sentiment. While these moments don’t need to feature identical poses, they should resonate with the emotion displayed by the players.
Since every reaction to in-game plays is unique, it’s important to recognise that fans express their celebrations in diverse ways, just as players do.
CAMPAIGN MANIFESTO
At ESPN, We believe that sports are more than just games. They’re a passion, a lifestyle, and a source of unparalleled emotion. We understand that you, the fans, are the lifeblood of every sport and we’re committed to putting you at the center of everything we do
CREDITS// NOW WE COLLIDE
Executive Producer/Chief Strategy Officer Keir Maher
Creative Director Ryan Bodger
Producers Shayne Carter
Art Director Sarah Coleman
Edit Josh Groom
Motion Design Nikolas