sydney cricket and sports ground trust

mascot madness

BRIEF//

To develop a mascot that resonated with the history venue Sydney Cricket Ground, and sporting fans.

SOLUTION//

Over 10 + concept illustrations were developed in the ideation stage, Clancy was the perfect fit.

Meet Clancy the SCG’s Heritage Clock mascot. Why the clock? The SCG Heritage clock is over 170 years old and iconic to the site. 

The intension is for Clancy to be an ambassador for the SCG, to connect to a younger audience, teaching them about the ground and its history, by creating some smiles and fun family memories. Just like the Members Pavilion Heritage clock he is timeless.

ROLE//

Ideation, Concept Development, Design Illustrations, Project Lead