fashion stakes

CLIENT// australian turf club (atc)

Fashion is a huge integral part of the race day experience. Traditionally there has been an on course fashion show however during 2020 the activation was made more accessible to patrons unable to be track side. My Challenge was to create a premium visual approach that fit with ATC’s current look and feel. Utalising fashion trends and colours, we created a highly visual approach that allowed the entrants to be centre stage and the hero’s of the creative.

25% participant increase in Autumn and 125% increase in Spring (2021). Utalising the technology on track, online and the broadcast team to create immerse and engaging experience. This creative template layout allowed us to share interesting content across social and on-course platforms. The creative approach is continuing to evolve slightly to enhance the visual experience 2020-2022. .