That’s so FETCH!

Men experience a 2.8% success rate on dating apps, creating digital frustration from endless swiping with minimal outcomes. Meanwhile, RSPCA shelters face overcrowding while struggling adopters. The convergence: redirect familiar swipe mechanics toward guaranteed connection - swipe right on unconditional love.

Why ‘That’s so Fetch’

Pop Culture Recognition: References the iconic Mean Girls quote, instantly recognisable and memorable. Dog-Relevant Double Meaning: "Fetch" is literally what dogs do - creates perfect brand synergy Positive Connotation: In pop culture, "fetch" means cool/awesome, positioning dog adoption as desirable

The app presents adoptable dogs from RSPCA shelters using a dating app interface. Users swipe through dog profiles, "match" with pets they're interested in, and engage in meaningful conversations with adoption coordinators. This approach removes barriers while making the process enjoyable!